Role: Lead Graphic Designer

I was brought onto the Miami Redhawks Esports team as the Lead Graphic Designer for their upcoming 2025 rebrand. This was a comprehensive rebrand of all Miami Esports-related assets, including social media accounts, live stream setups, and gameday/results posts.

The goal of this rebrand was to move Miami Esports' social media presence away from its inconsistent branding that focused on dark assets and glitchy effects, and toward a direction more closely aligned with other Miami University athletics. Our new brand identity features thin red boxes set against plain white backgrounds. Games featured on stream in the fall are shown with a thick red border around the entire flyer, while those featured in the spring are shown with a thin red border and thin lines intersecting around the outside of the flyer.